Capacity Components: Membership > Maturity Model

1.Membership Structure

1.1 The membership forms capture sufficient information about the membership :

      1. Basic membership contact information collected (name/address/email/phone)
      2. Basic and family information is captured
      3. Basic and family information is captured along with the member’s interests
      4. The needs of a member are captured, along with their basic and family information and the member’s interests
      5. Detailed membership information is captured, including family information, interests, needs and interest in volunteering
      6. Detailed membership information is captured, including family information, demographics, interests, needs and interest in volunteering

2. Membership Recruitment

2.1 The organization promotes the organization and related membership in it

      1. There is no proactive efforts to promote membership in the organization
      2. Membership information is available at the organization’s centre
      3. Membership information is made available in newsletters and on the organization’s website
      4. Membership information is made available at all events (brochures, information table)
      5. An attempt is made to promote the organization and membership at all events (staffed booth and onsite membership sign up)
      6. Proactive efforts are made to promote the organization (approaching other organizations, etc.)

2.2 The benefits of membership are clearly articulated

      1. Members purchase memberships to support the organization, with no tangible benefits to membership
      2. Members are entitled to receive information from the organization (email, enews, newsletters)
      3. Members are invited to events and activities
      4. Members are able to receive discounts on purchases, events, etc.
      5. Members receive priority access to events
      6. Members are recognized at members’ only or members’ appreciation events

3.Membership Sign Up and Renewal

3.1 Mechanisms exist to faciliate member sign up/renewal

      1. There are no active efforts to recruit new members (onus on members to submit membership application and payment)
      2. Reminders are sent out prior to and after membership expiry
      3. Members can apply for or renew a membership by email, with a separate process required for remitting payment
      4. Members can apply for or renew a membership online, including payment
      5. Memberships are set to automatically renew based on a recurring charge upon the membership renewal date
      6. Lifetime memberships are offered at a set fee to eliminate the need to renew memberships on an ongoing basis

4.Membership Termination

4.1 Membership termination processes

      1. No termination processes exist
      2. Members are terminated at the end of the membership
      3. Reminders are sent asking terminating members to renew
      4. An email is sent to terminating members asking them to reconsider
      5. An organizational representative contacts the terminating member to find out why they are terminating
      6. The organization follows up on termination requests to determine the cause of the termination and whether it can be avoided

5.Membership Payment

5.1 Payment collection processes (membership, donations, sponsorships, event registration, purchases)

      1. No fees are collected
      2. Cheque or cash are the only payment methods accepted
      3. Credit/Debit card physical payments accepted along with cash/cheque
      4. Etransfer/Credit Card Information (e.g. Square) – Pay as you Go
      5. Organization processes credit/debit card transactions using their own credit/debit card processing capabilities
      6. Automated method of payment upon submitting membership (e.g. online)

6.Event Registration

6.1 Automate sign up/registration for events

      1. No advance registration
      2. Sale of physical tickets
      3. Registration by mail, email or phone
      4. Google Form
      5. Eventbrite
      6. Integrated registration on organization’s website